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Cars and CarrosAs the premier and only Spanish-only auto magazine in Washington state, Cars and Carros provides dealers with a distribution in the Hispanic market second to none, printing in excess of 50,000 copies per month, and the highest quality newspaper printer in the market.
Cars and Carros also offers an expanded reach distribution by going out of the Hispanic distribution and into places like 7/11, AMPM, Fred Meyer, etc making this magazine a unique vehicle to drive lower priced vehicles regardless of the buyer’s native tongue.
A little history:Cars and Carros grew up from a small project called Seattle Carros. Back in 2008 we started Seattle Carros but as we grew the magazine it became apparent to us that a non geo-related term was needed to expand the magazine’s distribution.
Yago Paramo comments that “we soon realized by listening to the phone calls that many English speaking buyers were calling from this magazine. By checking the pick-up ratio on distribution points and, less scientifically, by sitting in the car and watching people pick it up, we concluded that people of all tongues picked up the magazines based on the type (price driven) of vehicle they were looking for rather than the language of the options in the ad”. This was very interesting and that is when we decided to provide a web site with the magazine, www.carsandcarros.com and expand the distribution to non-Hispanic stores for this magazine too.
Olivier V. Paramo comments that “Yago and I have been working with the Hispanic market since ‘96. We have learned a few things over the years that are really helping us market this magazine properly.”
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