The Auto Book

As the premier English magazine in Washington state, The Auto Book provides dealers with a distribution second to none, printing in excess of 100,000 copies per month, and the highest quality printer in the market.

The Auto Book is distributed at (but not only): 7/11, Albertsons, Fred Meyer, Safeway, QFC, Kmart, Sears, Regal Cinemas, Cost Cutters, Winco foods, AMPM, Red Apple, Big Lots, Sunset Market Place, Saars, Hollywood Video, Blockbuster, Top Foods, McCord Airbase, Fort Lewis, Everett Naval Station, gas station network (Texaco, Shell, etc), taco trucks, Applebee’s, Sam’s club, Hispanic market stores and Walmarts. Our goal has been and will be to saturate the market with our publications.

A little history:

The Auto Book started as we saw the corporate magazines (Harmons, Automart, Auto Extra), etc disappear from Washington and the dealer’s choices reduced to just one other publication. The choices went from 4 or 5 publications to just one and we felt that we could create a publication for dealers that would balance cost vs product (you can always lower the cost at the expense of quality, distribution, etc).

We soon discovered that both print and distribution could be optimized and improved. We also realized that by using our existing technology we could cut costs by at least 20%. We became extremely involved in the project, making a publication that exceeded our expectations in just 3 months

Olivier V. Paramo comments that “you can’t just put the magazine out there and hope for the best, doing what you have been doing for the last several years doesn’t work either. You must monitor and adapt to where consumers are going and that may be different from month to month. Yago and I go to the movies almost every Friday and were surprised to find out that there were no magazines at the movie theaters. The next day, on a Saturday, we called everyone to find out who controlled that distribution. By next week we had the magazines at the movies where thousands of people go every weekend.”

Yago Paramo comments that “complacency doesn’t really settle in here, we are constantly questioning why the magazine is not here and why not there. Things can always be improved especially with people as driven as Oli and I.”