About our publications:PGI Publication Inc. offers two publications for automotive dealers in the Puget Sound area; The Auto Bookand the premier Spanish-only magazine in Washington State,Cars and Carros.
PGI Publication Inc. published our first magazine in November of 2008.
Our vision is to offer a high quality print publication and at the same time lower the cost of advertising for dealers by utilizing and developing tools that make the transfer of photos and data more affordable.
Goals:We strive to do for the Auto Magazine business what we have done for the Internet business in the past, to use technology to become more efficient and lower the cost of advertising for our clients.
We constantly analyze the distribution points, obtaining new ones (we put the first auto magazine on all the Army, Navy, and Air force bases in the Puget Sound Area) and are continually/constantly looking for better ways to reach more buyers. Our distribution is second to none. We are distributed in over 1850 locations.
Service:We field the largest network of photographers in Washington State covering 95% of the areas where dealers are located.
With well over 2 million cars photographed in the last 8 years (that is well in excess of 18,000,000 photos) and servicing a network of over 300 dealers every week, we have the most experienced and professional team to handle dealer’s needs.
Our print sales team is headed by Olivier V. Paramo, with over 10 years of experience in automotive marketing he delivers the most comprehensive and up to date service to our dealers.
Technology:
Our uniquely designed databases allow dealers to quickly build, on their own or with our sales team, the necessary inventory for their ad and review it before is sent to the composing department. This unique process not only saves time and money but it also allows dealers to have a preview of their ad before it is sent to us. We have also decreased the time and at the same time increased the quality of the ad copies by providing PDF files for our clients in their inventory management system for review before they are printed.
We will continue to improve our systems to make the print magazines more affordable and flexible to dealer’s needs.
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