Phone Tracking
DiamondCallTrak™ is comprehensive call tracking service that captures the important data from an inbound phone call. It allows you to quickly set up a system for managing your inbound calls, tracking the ROI of your advertising efforts, and improving your sales teams’ processes to ensure that customers are being handled properly.
Managing your inbound calls
Toll-free and local phone number provisioning DiamondCallTrak™ provides you with a distinct national toll-free or local telephone number to insert into each advertisement you wish to track. Calls to these numbers first route through our sophisticated, highly reliable DiamondCallTrak™ Voice over IP (VoIP) carrier network and then ring to your own business phone. From the moment the phone number is dialed, our patented DiamondCallTrak™ system digitally captures important information and deposits it into a database at our Network Operations Center. The database is accessible by you in real time via a secure Web based reporting interface. We collect all the information you need to make informed, timely decisions about allocating your advertising dollars and managing your staff, based on actual results.
Information collected includes:
- Call volume by lead source
- Call result (Answered, ring-no-answer, busy, etc)
- Number of rings it took to answer the phone
- Time and duration of every call
- Caller’s phone number
- Caller’s name and address DiamondCallTrak™ is a Responsible Organization (RespOrg) certified with the 800 Service
Management System (SMS/800). DiamondCallTrak™ has 150,000 national toll-free numbers under management. As a DiamondCallTrak™ client, you pay only for the numbers you use, not a bundle of numbers. DiamondCallTrak™ numbers are “cleansed” continuously and tested by our Quality Assurance team before they are issued to clients. Numbers are not released for provisioning until our tests indicate that there has been no activity on the line for 30 consecutive days. Each campaign has a “begin” and “end” date — numbers are not recycled. Campaign numbers can be reinstated. DiamondCallTrak™ is one of the few call tracking vendors that will actually transfer permanent ownership of numbers to our clients.
Tracking your advertising ROI
Caller data capture
The data about your incoming calls captured by the DiamondCallTrak™ system is easily accessible through secure, realtime, easy-to-use Web-based reports ranging from pie charts and executive summaries to detailed tables cross-referencing each individual caller’s information to nationwide demographic statistics.
As the information from incoming calls accumulates in your call-tracking database, valuable insight can be mined from the growing mountain of data. DiamondCallTrak™’s easy-to-use, information-rich reports make clear at a glance:
- Which ad buys provide the best ROI
- Which marketing messages are the most effective
- Which peak times require extra call-handling staff
- And much more
Our intuitive customization tools allow you to design reports that zero-in on the data most relevant to you and schedule reports to be delivered directly to your email inbox.
Your reports are available 24x7 through a secure Web login, via FTP downloads, or by email. Your data can even be provided as XML, enabling seamless integration with your CRM system.
Whether you’re technologically advanced or computer-challenged, DiamondCallTrak™’s support team is at your service to make sure you get the most from your call-tracking data. We can help you design custom reports, set up convenient report scheduling, or even arrange to deliver printed reports to your office.
Improving your sales process
Call recording
In addition to information captured about each caller, your DiamondCallTrak™ database can include a digital recording of each call.
Our CallReview™ feature allows you to replay conversations, identify opportunities to sharpen your team’s phone-selling skills, recapture mishandled leads, and train new hires.
All calls are accessible for 30 days, and the system allows you to archive up to 30 calls for an indefinite time.
CallReview™ also provides powerful contact- management features: Call-handlers and sales representatives can flag the status of a lead through the sales cycle, from first contact through closing. A journal feature allows colleagues to attach notes and comments to an individual call.
Using our CallShare™ feature, you can forward any call recording as an email message to as many as five recipients. CallShare™ also is a convenient way to move call recordings to your PC for permanent archiving.
One of the most valuable features of the DiamondCallTrak™ system is the Executive Summary that provides managers with a top down view of reports according to region or campaign.
With DiamondCallTrak™, managers can instantly access customized reports on a campaign’s lead generation, the sales team’s follow up and resulting sales.
Cultivate your advertising investment. Use DiamondCallTrak™ to manage calls, track advertising ROI and improve your sales process to help grow your company. |
